Project: Brand Identity & Logo Design for Square 1 Real Estate

Objective:
To develop a cohesive and timeless brand identity and logo for a real estate company, focusing on trust, professionalism, and modern appeal—core attributes essential in a competitive housing market.

Process Overview:
Collaborated with the client to define brand values, tone, and target demographics. Positioned the brand as approachable yet authoritative, with an emphasis on simplicity but yet a personalized service and local expertise. I explored typographic and symbolic elements that evoke structure, stability, and home. Initial concepts included stylized rooftops, monograms, and geometric forms referencing floorplans and property lines. 

With approval from the client, I selected a strong, modern sans-serif typeface to convey clarity and professionalism. The color palette balances cooler contrasted neutrals with a deep navy and sky blue to reflect a more trusting and approachable vibe. The logo combines a simplified architectural form with a clean and balanced shape that is highly recognizable. Along with the logo, I provided multiple deliverables that worked seamlessly across digital and print applications, from signage and business cards to social media profiles. 

Tools Used:
Adobe Illustrator, InDesign, Photoshop, After Effects