Project: Full Brand Identity & Website Design — Estate Brothers

Objective:
Estate Brothers is a service-based company offering a compassionate, comprehensive solution for estate planning—from decluttering and organizing to preparing and closing the home. The design challenge was to develop a trustworthy, approachable brand and website that communicates clarity, care, and professionalism in what is often an emotionally complex process. Establish a brand identity that balances warmth and empathy with reliability and expertise.Design a logo that captures the supportive, "family-like" nature of the business.Build a website that simplifies complex service offerings and encourages inquiries through a clean, user-centered experience.

Process Overview:
Created a custom wordmark paired with a simple, symbolic icon representing a home enveloped in supportive hands or structure—subtly evoking comfort and care. The design is scalable, clean, and adaptable for both digital and physical applications. I chose elegant, timeless colors—such as gold and black—to reflect professionalism and prestige. Paired with modern, humanist sans-serif typography to maintain readability and accessibility across platforms. Developed a cohesive visual system including iconography, photography style, and tone-of-voice guidelines to ensure consistency across all touchpoints.

Designed a fully responsive, accessible website with an intuitive site map and clear calls to action.Focused on ease of navigation, incorporating service breakdowns, FAQ sections, and personal testimonials to build trust.Integrated soft animations and clean layout structures to keep the user engaged without overwhelming them.

Tools Used:
Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Dreamweaver); Figma, Framer, Webflow