Project: Brand Identity & Logo redesign for CopyTec – Print & Design Services

Objective:
To modernize and refine CopyTec's visual identity by refining the logo and brand, ensuring it aligns with current design trends, and meaning as a copy and print business. Another purpose is to provide professional graphic and design needs to their customers at an affordable cost to retain a trusting and loyal relationship with those customers.

Process Overview:
With refining the logo, I researched current design trends and explored various styles that were applicable to the brands core values: reliability, quality, and print-related. Then I mocked up several logo concepts focused on themes of ink, color layers (CMYK), and clean typography. Once the owner approved, I finalized a sleek, versatile logo featuring a bold, modern typeface paired with a subtle icon representing print ink and precision. I designed for flexibility across digital and print media, from business cards to large-format signage.

From package design to business collateral, CopyTec provided all kinds of print options for our customers' needs and my job was to provide sleek, creative designs at an affordable rate for those print materials. I offered a free consolation to go over customers' needs and communicated clearly the rate we offered and had customers sign an agreeable contract as a promise to deliver a satisfying design project. As a result, we had about a 99% customer satisfaction rate within our design department whenever we agreed to a contract. I provided some visuals of some of my favorite projects below.

Tools Used:
Adobe Illustrator, InDesign, Photoshop, After Effects.